Update information

Rich Snippets for VirtueMart

The plugin inserts Rich Snippets into VirtueMart product detail page.


Insert your email address. Download link will be sent to this email address.

joomla 2.5joomla 3.5

Compatible with VirtueMart 2 and VirtueMart 3

This plugin will add a the following meta data into VirtueMart product detail page. Google will then dispalay this information on the search result page:

  • Product price
  • Product currency
  • Stock level information
  • Rating
  • Count of reviews (just the count)
  • Pathway that consists of Joomla menu pathway and VirtueMart cagetory structure

Why Use Rich Snippets?

Rich snippets is a great tool for search engine optimization (SEO) because you tell google robots what they are lookign at; in a nice and structured way. It then tells users what is on the page they have Googled and if it is relevant.

How can I know it works?

Google has Structured Data Testing Tool where you can see how it will be displayed when Google index your web and all information about it. Let's take for example this product - Rich Snippets plugin for VirtueMart.

If everything looks good at Testing Tool, it still doesn't mean that Google will display it like that at search results. Here is proof that our plugin works. If you search for it at Google:

See how Google uses Rich snippets:

Version Version created Version description
1.1.6 2016-01-19 10:53:54 Some Notices
1.1.5 2015-03-02 10:04:55 Added product ean/isbn
1.1.4 2015-03-02 10:03:34 Bugfix of price, added condition for price formating method of VM3
1.1.3 2014-11-25 18:46:08 dollar sign has to be modified cuz preg_replace takes it as special sign
1.1.2 2014-10-24 08:21:44 bug with nonstandard characters in product name
1.1.1 2014-10-14 14:18:18 Joomla 3.x compatibility and minor bugfix
1.1.0 2014-10-07 13:10:01 preg_replace fix
1.0.9 2014-06-03 08:55:34 mb stropos bug fix
1.0.8 2014-05-30 07:15:50 User currency added, products state fix by
1.0.7 2014-04-15 11:46:29 Bug fixes
1.0.5 2014-04-07 07:25:26 Several bug fixes, better pathway results.
1.0.2 2014-03-20 17:09:58 Completely new plugin which provide result better accepted by Google.

This plugin inserts Rich Snippets into the VirtueMart product detail. Rich Snippets are standardized structured data which can be easily read by other programs. For example Google can read them and show product information like price right under the search result.


Rich Snippets Plugin vs Google

Google will display these information on the search result page:

  • Product price
  • Product currency
  • Stock level information
  • Rating
  • Count of reviews (just the count)
  • Pathway that consists of Joomla menu pathway and VirtueMart cagetory structure

Note, that some information will be there only if you use it. For example stock info will be there only if the product has more than zero products in stock. The count of reviews and ratings will be there only if the product was reviewed and rated.

Plugin Configuration

In the plugin settings you can set the default brand. This information will be displayed when product manufacturer is not set. Google doesn't display this information anyway so you can ignore it.

More important is the configuration of the product price which Google shows. You can define Price Type (e.g. with or without TAX or discount) and also you can set how many decimal points should the price have in Rounding price field. We suggest not to set more then 2 decimal points, because Google will then panic and display it wrong :)

All other information such as name, availability, description, URL, image, currency and so on are generated automatically.


The plugin will work only if Joomla plugins are allowed in VirtueMart. Go to Components / VirtueMart / Configuration / Shop and there is option "Enable Joomla Plugin" (see the image).

Easy Joomla - Administration2.png

Test if Google Can See the Data

You can test if Rich Snippets Plugin works at Google's Structured Data Testing Tool.



Q: Will this plugin display the product image?

A: Our plugin provides information about the product image, but sadly, Google doesn't display it.


Other Features

If you like to add new features to the plugin, let us know, write a comment, etc. Or simply contact us.

comments powered by Disqus

Additional information

For our products there is:

  • no warranty!
  • no support!
  • it is as it is
  • use it on your own risk!